Playing it Forward
Because play belongs to all pets.
Why We Give Back
At Milunova, success isn't just about creating toys — it's about the joy and comfort those toys bring to pets who need them most. We believe play is a basic form of love, and every cat or dog deserves that experience, whether they're waiting in a rescue or already cherished by someone facing hardship.
Our commitment to giving back is simple: we donate our toys directly to rescues, shelters, and organizations like Project Street Vet. These partners are on the front lines, caring for animals who may not yet have families or who live in circumstances where toys are a luxury. By putting play into their paws, we help ease stress, spark joy, and remind both pets and people that they're not alone.
This is what Play it Forward means to us: sharing what we create so the impact reaches far beyond our customers' homes, touching lives in kennels, clinics, and communities everywhere.
Our Partners
Together, we're building a better tomorrow through strategic collaboration
Project Street VetA nonprofit of volunteer veterinarians and allies providing free veterinary care, supplies, and compassion to the pets of people experiencing homelessness. Their work preserves the vital human–animal bond for those facing life on the streets.Pupr Pals donated to dogs whose families face homelessness, offering comfort during hardship.
Rory to the RescueA rescue dedicated to saving neonatal kittens — the most vulnerable shelter arrivals who need round-the-clock care to survive. Through fostering and rehabilitation, they give these tiny lives a chance to grow into beloved family members.Pupr Pals donated to help kittens develop healthy social skills and prevent single kitten syndrome.
Pups Without BordersA Los Angeles–based rescue saving dogs from high-risk situations — including overcrowded shelters and international crisis zones — and giving them a second chance at life. With a dedicated foster and adoption network, they place hundreds of dogs into loving homes each year.Pupr Pals donated to help rescued pups play, heal, and socialize on their way to adoption.
Partner 4 PawsA Houston-based rescue that provided safe haven, fostering, and adoption support for countless dogs in need. While no longer active, Partner 4 Paws played a meaningful role in connecting vulnerable dogs with caring homes.Where many of our own foster dogs found love and stability before adoption.
Together in Play
Moments of pure tail-wagging joy
Nominate or Apply Today
Know a rescue that could use more joy? Nominate them to receive Pupr Pals. If you're part of a rescue or volunteer organization, apply to join our Play it Forward program and bring toys to the pets who need them most.